Fixated on Artist Discovery

I am a brand builder, digital strategist, musician and educator based in Los Angeles, CA.

Beginning as a drummer in San Francisco, I quickly discovered how technology was rapidly shaping the music industry and instantly wanted part of that shift. I earned my stripes with the legendary DJ Shadow working on online marketing and merchandising while writing for the likes of Hypebot, Billboard and others.

I went on to help launch FAME HOUSE with Michael Fiebach, one of the music industry’s first digital marketing agencies helping artists capitalize on their online presences. Clients included Eminem, Tiësto, Pearl Jam, Alicia Keys, Beatport and more. I eventually found myself at the epicenter of electronic music culture, touring the world (with an extensive tenure on Ibiza) working with Richie Hawtin, Loco Dice, Tale of Us and several other European mainstays.

FAME HOUSE was eventually purchased by Universal Music Group in 2016. I left soon after to build an independent consulting practice for select music clients, including film composer Tom Holkenborg aka Junkie XL (Deadpool, Mad Max: Fury Road, Batman v. Superman) as his exclusive brand manager, marketing strategist and more.

Today I remain fixated on artist discovery.

With a deep desire to aid emerging talent, I founded ArtistPro in 2019 as ​an educational and developmental brand hyper-focused on empowering music artists to become creative founders. I also lecture adjunctly at ICON Collectiveteaching upper division music business.

Rounding everything out, I remain an active musician. I create original neoclassical compositions under the artist alias Rizik, as well as release mellow instrumentals under a side project I’ve dubbed Off / Side.

Say hello and connect → @HishamDahud



  • Positioning
  • Market Research
  • Value Proposition
  • Visual Storytelling
  • Ethos & Philosophies


  • Comprehensive Digital Strategy
  • Social Media Strategy
  • Ecommerce Strategy
  • Paid Media Strategy
  • Content Strategy
  • Email Marketing
  • Data Analysis


  • Ecommerce
  • Merchandise
  • Loyalty Programs
  • Data Monetization
  • Direct-to-Consumer


Some of the folks I’ve helped along the way...






Artist Education

Founder of ArtistPro

Main Website ► ArtistPro 

An educational and developmental brand hyper-focused on empowering music artists to become creative founders

The mission: 

Unify the artist’s creative and professional vision by implanting marketing expertise, business acumen & leadership principles to build the career they want.  

We do this through three key means.

EDUCATE—expertly curate information and instruction to dispel myths and falsehoods.

ACTIVATE—nothing we do is theoretical. If we don’t inspire you to take action, we’ve failed.

COMMUNITY—many artists fail due to a lack of peer support and industry relationships. Connections are fostered on a global scale—both creative and industry.

Learn more

Instructor, ICON Collective

Hisham lectures adjunctly at ICON Collective – a forward thinking music production institute that nurtures holistic creative thinking and technical skills equally. Having once received a tremendous amount of value from an academic music business setting himself, he is committed to fostering the next wave of informed artists, entrepreneurs, and music business professionals.


October 2019 — Amsterdam, NE | Amsterdam Dance Event (ADE)

February 2020 — Ramallah, Palestine | Palestine Music Expo (PMX)

A proven public speaker, Hisham relishes in discussing the music landscape in a public forum.

Whether as a panelist, moderator, keynote speaker or seminar leader – careful thought and preparation goes into each speaking engagement. Hisham has made appearances at industry events including SXSW, Amsterdam Dance Event, SF MusicTech, ASCAP Expo, Bandwidth, Digital Entertainment Expo and more. He is always accepting requests for speaking engagements (pending availability).

Please inquire via the contact form below if you are interested in having Hisham speak at your event.


I’m currently NOT accepting new clients, however consultation services are available on a case-by-case basis.

You can reach me by filling out the form to the right or via social media at the platforms below.