Music. Content. Technology.

How technology advances culture and the soundtrack accompanying us there… that is my obsession.

A musician raised in the heart of San Francisco’s burgeoning technology scene, I earned my stripes in the music business working with the legendary DJ Shadow on online marketing and merchandise operations. While studying at San Francisco State University, I began documenting the evolving music / tech scene around me as a journalist for Hypebot.com and Billboard.biz.

I eventually came to work with Michael Fiebach to launch the digital strategy agency Fame House – helping artists capitalize on their online presences by connecting with fans through unique campaigns (clients: Eminem, Tiësto, Pearl Jam, Beatport and more). I began touring with my clients to better understand their world, including an extensive tenure on the island of Ibiza working with Richie Hawtin and several other mainstays in electronic music, building brands and activating global audiences. In 2013, Fame House was acquired by SFX Entertainment – a dominant network of electronic music event producers and globally touring festivals. It was later purchased by Universal Music Group in 2016.

Today I work independently with personal clientele at the intersection of music, entertainment and technology as a strategist and consultant. I host the podcast OnRepeat examining the evolution and trajectory of my industry and also lecture adjunctly at ICON Collective – a forward thinking music production academy that equally nurtures holistic creative thinking and technical skills. On a more casual day you’ll find me producing music, skating the streets of Downtown Los Angeles, or just utterly consumed with professional wrestling

Expertise

Branding

  • Positioning
  • Market Research
  • Value Proposition
  • Visual Storytelling
  • Ethos & Philosophies

Digital

  • Comprehensive Digital Strategy
  • Social Media Strategy
  • Ecommerce Strategy
  • Paid Media Strategy
  • Content Strategy
  • Email Marketing
  • Data Analysis

Monetization

  • Ecommerce
  • Merchandise
  • Loyalty Programs
  • Data Monetization
  • Direct-to-Consumer

Work

Some of the folks I’ve helped along the way...

Artists

Labels

Brands

Technology

Management

Education

Eager to harness the industry leaders of tomorrow, Hisham lectures adjunctly at ICON Collective – a forward thinking music production institute that nurtures holistic creative thinking and technical skills equally. Having once received a tremendous amount of value from an academic music business setting himself, he is committed to fostering the next wave of informed artists, entrepreneurs, and music business professionals.

Lecturing creates a laboratory setting of high level discussions with a highly in-tune audience consisting aspiring artists and hyperactive music consumers – a tremendous feedback loop for everyone involved.

Speaking

Hisham relishes in discussing the music x tech landscape with peers in search of growth and advancement. A proven public speaker, he’s spoken or delivered keynotes at industry events like SXSW, Amsterdam Dance Event, SF MusicTech, ASCAP Expo, Bandwidth and more.

He is always accepting requests for speaking engagements (pending availability). Please inquire via the contact form below if you are interested in having Hisham speak at your event.

Contact

YES – I am currently accepting new clients.

You can reach me by filling out the form to the right or via social media at the platforms below.