Fixated on Artist Discovery

I am a brand builder, digital strategist, musician, and artist educator.

Beginning as a drummer in San Francisco, I quickly discovered how technology was rapidly shaping the music industry and instantly wanted to be a part of that shift. I earned my stripes working with the legendary DJ Shadow on online marketing and merchandise operations while writing for the likes of Hypebot, Billboard and others.

I went on to help launch FAME HOUSE with Michael Fiebach, one of the music industry’s first digital marketing agencies helping artists capitalize on their online presences. Clients included Eminem, Tiësto, Pearl Jam, Alicia Keys, Beatport and more. I eventually found myself at the epicenter of electronic music culture, touring the world (with an extensive tenure on Ibiza) working with Richie Hawtin, Loco Dice, Tale of Us and several other European mainstays.

FAME HOUSE was eventually purchased by Universal Music Group in 2016. I left shortly thereafter to build an independent consulting practice for select music clients ranging from artists, labels, brands and technology companies.

During which time, I’ve enjoyed the privilege of working closely with film composer Tom Holkenborg aka Junkie XL (Deadpool, Mad Max: Fury Road, Batman v Superman, and more) as his digital brand manager, content strategist and much more.

Today I remain fixated on artist discovery.

With a growing desire to now help emerging talent, I founded ArtistPro in 2019 as an interactive educational platform that empowers music artists to operate as inspired founders of their own creative ventures. I also lecture adjunctly at ICON Collectiveteaching upper division music business.

Rounding everything out, I remain an active musician creating original work under the alias R I Z I Kwhich includes film scores and a full-length artist album due out in the fall of 2019.

Say hello and connect → @HishamDahud



  • Positioning
  • Market Research
  • Value Proposition
  • Visual Storytelling
  • Ethos & Philosophies


  • Comprehensive Digital Strategy
  • Social Media Strategy
  • Ecommerce Strategy
  • Paid Media Strategy
  • Content Strategy
  • Email Marketing
  • Data Analysis


  • Ecommerce
  • Merchandise
  • Loyalty Programs
  • Data Monetization
  • Direct-to-Consumer


Some of the folks I’ve helped along the way...






Artist Education

Founder of ArtistPro

ArtistPro is an educational and developmental brand hyper-focused on
empowering music artists to become creative founders of their own enterprises.

The mission:

Unify an artist’s creative and professional vision by implanting marketing expertise, business acumen, and leadership principles to build the career they want.

We do this through three key means.

EDUCATE—expertly curated information and instruction surrounding a specific range of topics pursuant to music artist career growth and fulfillment

MOTIVATE—dispel myths and falsehoods around creative business ownership to showcase the feasibility and possibilities made possible through our digital era

ACTIVATE—if we don’t inspire you to take action on concepts or insights gained, we’ve failed. Everything we do is about actionable and progressive steps. Accountability is at the core of this brand.

Lastly, we recognize the importance of community… genuine community.

One of the biggest reasons why many deserving artists fail is due to a lack of a peer support system and industry relationships.

ArtistPro not only believes in connecting artists to one another locally, but utilizing the Internet to ensure that relationships are fostered—both creative and industry—on a global scale.

Learn more

Instructor, ICON Collective

Hisham lectures adjunctly at ICON Collective – a forward thinking music production institute that nurtures holistic creative thinking and technical skills equally. Having once received a tremendous amount of value from an academic music business setting himself, he is committed to fostering the next wave of informed artists, entrepreneurs, and music business professionals.


October 2019 — Amsterdam, NE | Amsterdam Dance Event (ADE)

February 2020 — Ramallah, Palestine | Palestine Music Expo (PMX)

A proven public speaker, Hisham relishes in discussing the music landscape in a public forum.

Whether as a panelist, moderator, keynote speaker or seminar leader – careful thought and preparation goes into each speaking engagement. Hisham has made appearances at industry events including SXSW, Amsterdam Dance Event, SF MusicTech, ASCAP Expo, Bandwidth, Digital Entertainment Expo and more. He is always accepting requests for speaking engagements (pending availability).

Please inquire via the contact form below if you are interested in having Hisham speak at your event.


I’m currently NOT accepting new clients, however consultation services are available on a case-by-case basis.

You can reach me by filling out the form to the right or via social media at the platforms below.