Musician. Marketer. Educator.

HISHAM DAHUD (aka Rizik) is the modern embodiment of ‘Artist Professional’—possessing a true 360-degree view of today’s music landscape.

At his core, he is a lifelong musician. Active under the artist alias Rizik, he is a pianist and composer releasing original material and scoring award-winning films and various media projects (

Hisham is also a recognized digital marketer and brand specialist with over a decade working with some of music’s most recognizable talent. He helped launch the marketing agency FAME HOUSE (Eminem, Alicia Keys, Tiësto and more) and exited shortly after Universal Music Group acquired the company in 2016. He continues to work with select clients today.

Lastly, Hisham is an educator and mentor to emerging music talent—guiding developing artists toward fulfilling and profitable careers. Formerly an instructor at ICON Collective, Hisham went on to found ArtistPro, an online program offering a holistic approach to career development that focuses on artist identity, DIY marketing, business leadership and creative wellness (

A native of the San Francisco Bay Area, he resides today in Los Angeles.



  • Positioning
  • Market Research
  • Value Proposition
  • Visual Storytelling
  • Ethos & Philosophies


  • Comprehensive Digital Strategy
  • Social Media Strategy
  • Ecommerce Strategy
  • Paid Media Strategy
  • Content Strategy
  • Email Marketing
  • Data Analysis


  • Ecommerce
  • Merchandise
  • Loyalty Programs
  • Data Monetization
  • Direct-to-Consumer


Some of the folks I’ve helped along the way...






Artist Education

Founder of ArtistPro

Hisham is the Founder of ArtistPro—an online program offering a holistic approach to career development that focuses on artist identity, DIY marketing, business leadership and creative wellness.

Learn more:

Coach and Mentor

Hisham also works with individual artists, coaching them toward their definition of success through both creative and professional guidance.

If you are seeking music business mentorship, complete this application to be considered. Qualified mentees are selected on a first-come-first-serve basis. 


Sadly due to COVID-19, all speaking engagements have been postponed.

Check back for updates soon.

A proven public speaker, Hisham relishes in discussing the music landscape in a public forum.

Whether as a keynote speaker, interviewer, panelist, moderator or workshop leader, careful thought and preparation goes into each and every speaking engagement. Hisham has made appearances at industry events including SXSW, Amsterdam Dance Event, SF MusicTech, ASCAP Expo, Bandwidth, Digital Entertainment Expo and many more. He is always accepting requests for speaking engagements (pending availability).

Please inquire via the contact form below if you are interested in having Hisham speak at your event.


YES, I’m currently accepting new clients. Consultation services are available on a case-by-case basis.

You can reach me by filling out the form to the right or via social media at the platforms below.