Music. Media. Technology.

How artists go beyond the music to tell their stories and build bridges… that is my obsession.

A musician raised in the heart of San Francisco’s burgeoning technology scene, I earned my stripes working with the legendary DJ Shadow on online marketing and merchandise operations in 2010. While earning my degree at San Francisco State University, I found myself documenting the evolving music / tech scene around me as a journalist for Hypebot and Billboard.biz.

I eventually came to launch the digital strategy agency Fame House with CEO Michael Fiebach, helping artists capitalize on their online presences by connecting with fans through unique campaigns (clients included Eminem, Tiësto, Pearl Jam, Beatport and many more). I found myself touring the world with electronic artists including an extensive tenure on Ibiza working with Richie Hawtin and several other electronic music mainstays – building brands and activating global audiences. In 2013, Fame House was acquired by SFX Entertainment – a dominant network of electronic music event producers and globally touring festivals. It was later purchased by Universal Music Group in 2016.

Today I work independently with select and personal clientele at the intersection of music, entertainment and technology as a digital strategist, brand manager and consultant. I also lecture adjunctly at ICON Collective – a forward thinking music artist academy that nurtures holistic creative thinking, technical expertise and the entrepreneurial spirit.

On a more casual day you’ll find me hiking with my dog Juno, driving spiritedly through some twisty canyon roads, writing music, skateboarding through Downtown L.A., or just utterly consumed with professional wrestling.

Expertise

Branding

  • Positioning
  • Market Research
  • Value Proposition
  • Visual Storytelling
  • Ethos & Philosophies

Digital

  • Comprehensive Digital Strategy
  • Social Media Strategy
  • Ecommerce Strategy
  • Paid Media Strategy
  • Content Strategy
  • Email Marketing
  • Data Analysis

Monetization

  • Ecommerce
  • Merchandise
  • Loyalty Programs
  • Data Monetization
  • Direct-to-Consumer

Work

Some of the folks I’ve helped along the way...

Artists

Labels

Brands

Technology

Management

Education

Eager to harness the industry leaders of tomorrow, Hisham lectures adjunctly at ICON Collective – a forward thinking music production institute that nurtures holistic creative thinking and technical skills equally. Having once received a tremendous amount of value from an academic music business setting himself, he is committed to fostering the next wave of informed artists, entrepreneurs, and music business professionals.

Lecturing creates a laboratory setting of high level discussions with a highly in-tune audience consisting aspiring artists and hyperactive music consumers – a tremendous feedback loop for everyone involved.

Speaking

Hisham relishes in discussing the music x tech landscape with peers in search of growth and advancement. A proven public speaker, he’s spoken or delivered keynotes at industry events like SXSW, Amsterdam Dance Event, SF MusicTech, ASCAP Expo, Bandwidth and more.

He is always accepting requests for speaking engagements (pending availability). Please inquire via the contact form below if you are interested in having Hisham speak at your event.

Contact

YES – I am currently accepting new clients.

You can reach me by filling out the form to the right or via social media at the platforms below.