Fixated on Artist Discovery

I am a brand builder, digital strategist, musician and educator based in Los Angeles, CA.

Beginning as a drummer in San Francisco, I quickly discovered how technology was rapidly shaping the music industry and instantly wanted part of that shift. I earned my stripes with the legendary DJ Shadow working on online marketing and merchandising while writing for the likes of Hypebot, Billboard and others.

I went on to help launch FAME HOUSE with Michael Fiebach, one of the music industry’s first digital marketing agencies helping artists capitalize on their online presences. Clients included Eminem, Tiësto, Pearl Jam, Alicia Keys, Beatport and more. I eventually found myself at the epicenter of electronic music culture, touring the world (with an extensive tenure on Ibiza) working with Richie Hawtin, Loco Dice, Tale of Us and several other European mainstays.

FAME HOUSE was eventually purchased by Universal Music Group in 2016. I left soon after to build an independent consulting practice for select music clients, including film composer Tom Holkenborg aka Junkie XL (Deadpool, Mad Max: Fury Road, Batman v. Superman) as his exclusive brand manager, marketing strategist and more.

Today I remain fixated on artist discovery.

With a deep desire to aid emerging talent, I founded ArtistPro in 2019 as ​an educational and developmental brand hyper-focused on empowering music artists to become creative founders. I also lecture adjunctly at ICON Collectiveteaching upper division music business.

Rounding everything out, I remain an active musician. I create original neoclassical compositions under the artist alias Rizik with a debut EP due early 2020.

Say hello and connect → @HishamDahud



  • Positioning
  • Market Research
  • Value Proposition
  • Visual Storytelling
  • Ethos & Philosophies


  • Comprehensive Digital Strategy
  • Social Media Strategy
  • Ecommerce Strategy
  • Paid Media Strategy
  • Content Strategy
  • Email Marketing
  • Data Analysis


  • Ecommerce
  • Merchandise
  • Loyalty Programs
  • Data Monetization
  • Direct-to-Consumer


Some of the folks I’ve helped along the way...






Artist Education

Founder of ArtistPro

Hisham is the Founder of ArtistPro—a program for music creators that combines education with an action-oriented approach to career development.

ArtistPro was developed to equip emerging artists with not only the tools needed to thrive in today’s music industry, but also to provide impactful and proven refinement to their overall vision as a creative individual. During his time as an educator, he realized just how little time was spent on developing range—diversifying skills in key areas beyond music that actually gets artists ahead in today’s crowded marketplace—and how so many educational programs continually sacrifice quality for quantity. He felt compelled to change the game.

ArtistPro is an online curriculum designed to place the musician in the role of Founder of their company, which allows them to deep dive into the roots of their creative business. It is designed to clarify and unify a creative vision with their professional ambitions, and then employ the skills needed to get it out in the world. The program exists within a growing community of ArtistPro alumni, consisting of career-driven and like-minded individuals around the world from a diverse range of musical styles, scenes and communities.

Hisham believes in being the architect of your own creative life and career, and ArtistPro is here to help guide those that are committed, dedicated and career-driven.

Learn more:

Instructor, ICON Collective

Hisham lectures adjunctly at ICON Collective – a forward thinking music production institute that nurtures holistic creative thinking and technical skills equally. Having once received a tremendous amount of value from an academic music business setting himself, he is committed to fostering the next wave of informed artists, entrepreneurs, and music business professionals.


Sadly to the outbreak of COVID-19, all speaking engagements have been postponed.

Check back for updates soon.

A proven public speaker, Hisham relishes in discussing the music landscape in a public forum.

Whether as a keynote speaker, interviewer, panelist, moderator or workshop leader, careful thought and preparation goes into each and every speaking engagement. Hisham has made appearances at industry events including SXSW, Amsterdam Dance Event, SF MusicTech, ASCAP Expo, Bandwidth, Digital Entertainment Expo and many more. He is always accepting requests for speaking engagements (pending availability).

Please inquire via the contact form below if you are interested in having Hisham speak at your event.


YES, I’m currently accepting new clients. Consultation services are available on a case-by-case basis.

You can reach me by filling out the form to the right or via social media at the platforms below.