Music. Media. Technology.

How artists go beyond their craft to tell stories and build bridges… that is my obsession.

A musician raised in the heart of San Francisco’s burgeoning technology scene, I earned my stripes working with the legendary DJ Shadow on online marketing and merchandise operations in 2010. While earning my degree at San Francisco State University, I found myself documenting the evolving music / tech scene around me as a journalist for Hypebot and

I eventually came to launch the digital strategy agency Fame House with CEO Michael Fiebach, helping artists capitalize on their online presences by connecting with fans through unique campaigns (clients included Eminem, Tiësto, Pearl Jam, Beatport and many more). I found myself touring the world with electronic artists including an extensive tenure on Ibiza working with Richie Hawtin and several other electronic music mainstays – building brands and activating global audiences. In 2013, Fame House was acquired by SFX Entertainment – a dominant network of electronic music event producers and globally touring festivals. It was later purchased by Universal Music Group in 2016.

Today I work independently with select and personal clientele at the intersection of music, entertainment and technology as a digital strategist, brand manager and consultant. I also lecture adjunctly at ICON Collective – a forward thinking music artist academy that nurtures holistic creative thinking, technical expertise and the entrepreneurial spirit.

On a more casual day you’ll find me hiking with my dog Juno, driving spiritedly through some twisty canyon roads, writing music, skateboarding through Downtown L.A., or just utterly consumed with professional wrestling.



  • Positioning
  • Market Research
  • Value Proposition
  • Visual Storytelling
  • Ethos & Philosophies


  • Comprehensive Digital Strategy
  • Social Media Strategy
  • Ecommerce Strategy
  • Paid Media Strategy
  • Content Strategy
  • Email Marketing
  • Data Analysis


  • Ecommerce
  • Merchandise
  • Loyalty Programs
  • Data Monetization
  • Direct-to-Consumer


Some of the folks I’ve helped along the way...







Eager to harness the industry leaders of tomorrow, Hisham lectures adjunctly at ICON Collective – a forward thinking music production institute that nurtures holistic creative thinking and technical skills equally. Having once received a tremendous amount of value from an academic music business setting himself, he is committed to fostering the next wave of informed artists, entrepreneurs, and music business professionals.

Hisham is also the founder and creator of ArtistPro, an interactive educational platform empowering artists to become better business owners and self-marketers – created out of an intense desire to help more deserving artists gain the tools, skills and knowledge needed to make a living from their music. Given his own musical background and extensive experience working behind the scenes, he created a program that empathizes with the creative needs of artists while tailoring his methods to ensure tangible business goals can be met.

A proven public speaker, Hisham relishes in discussing the music landscape in a public forum.

Whether as a panelist, moderator, keynote speaker or seminar leader – careful thought and preparation goes into each speaking engagement. Hisham has made appearances at industry events including SXSW, Amsterdam Dance Event, SF MusicTech, ASCAP Expo, Bandwidth, Digital Entertainment Expo and more. He is always accepting requests for speaking engagements (pending availability).

Please inquire via the contact form below if you are interested in having Hisham speak at your event.


YES – I am currently accepting new clients.

You can reach me by filling out the form to the right or via social media at the platforms below.