How The 80/20 Rule Applies To Your Social Media Strategy

The Pareto Principle, more commonly also known as the 80–20 rule, states that for many events, roughly 80% of the effects come from 20% of the causes. In business for example, 80% of a company’s...


Musicians: Learn The Power Of The Pivot

As a musician, it is vital that you listen to your audience as much as you'd like them to listen to you. Sometimes that could mean going through a change. The Beastie Boys did it, Katy Perry did it,...


How I Earned My Place in the Music Business: 6 Insights For Breaking In

After a four-year journey that recently culminated with my college graduation, I write to you now as a full-time music industry professional – a senior music & technology writer for Hypebot.com,...


The 3 C’s Of Effective Artist Branding

What does branding have to do with you as a music artist? In a word: everything. Your brand extends far beyond the logos on your website or merchandise items. Branding is about awareness, both of...