Don't Stress Your Small Stats

Do not take for granted the impact you are having on people, even if it's only a few to start. Remember there are people like me who RELISH in finding relatively obscure artists and go above and...


Interview With Voyage L.A.

Voyage LA was kind enough to interview me in the wake of launching ArtistPro. Shared some insights into my journey here and other fun tidbits—hope you enjoy! READ THE INTERVIEW HERE


FACT OR FICTION: Your Contacts Are Everything [VIDEO]

It's the age old adage we've ALL heard: "It's all about who you know."  Or is it?  So often people assume that making contacts suffices for building their network. But let's examine the art of...


ArtistPro is Officially LIVE!

You may've seen me drop hints at a new educational brand I've been developing. Well, here's the full scoop. It's called ArtistPro...and I could not be more excited about it! The mission: ...


CASE STUDY: Searching for Studio Time (Junkie XL | Tomb Raider)

CONCEPT: Engage fans of composer Junkie XL and the Tomb Raider series exploring the original score for the 2018 film in a unique, gamified way. WORK DONE: Campaign conceptualization Project...


5 Data Driven Insights That Sell Concert Tickets

With live music continuing to be the primary revenue source for most artists, getting concert-goers through the door has become a paramount priority. Luckily, we have data on our side, and music...


Tom Holkenbrog Scores Alita: Battle Angel

Another stellar score from Tom Holkenborg (aka Junkie XL) out today. Give the Alita: Battle Angel soundtrack a listen for a masterclass in character themes and sound design. LISTEN HERE


Tom Holkenborg Scores Mortal Engines; Launches Studio Time Season 3

Film composer and long-time client Tom Holkenborg (aka Junkie XL) continues his ascent among the ranks of Hollywood with Mortal Engines, a apocalyptic epic produced by Peter Jackson (Lord of the...


The Biggest Challenge Facing Music Right Now

The biggest challenge for music right now isn’t trying to figure out how to pay artists more per stream. It’s finding ways to get the public at large to care about music again… Reducing the...


The Subtle Impact of Turning Your Computer OFF

Here’s an unexpected revelation: I used to put my laptop to ‘sleep’ upon ending a workday. No shutdown; just close the screen and pick up where I left off the next day. I used to view this as...