My Thoughts on Apple Music for Artists

Here's what I think they should do...


CASE STUDY: Searching for Studio Time (Junkie XL | Tomb Raider)

CONCEPT: Engage fans of composer Junkie XL and the Tomb Raider series exploring the original score for the 2018 film in a unique, gamified way. WORK DONE: Campaign conceptualization Project...


5 Data Driven Insights That Sell Concert Tickets

With live music continuing to be the primary revenue source for most artists, getting concert-goers through the door has become a paramount priority. Luckily, we have data on our side, and music...


Did Technology Kill Your Local Music Scene?

The internet forever changed how we consume and create music as individuals... but what about as groups? Anyone from the pre-internet music era will surely tell you stories of how particular cities...


The 3 C’s Of Effective Artist Branding

What does branding have to do with you as a music artist? In a word: everything. Your brand extends far beyond the logos on your website or merchandise items. Branding is about awareness, both of...