CASE STUDY: Searching for Studio Time (Junkie XL | Tomb Raider)

CONCEPT: Engage fans of composer Junkie XL and the Tomb Raider series exploring the original score for the 2018 film in a unique, gamified way. WORK DONE: Campaign conceptualization Project...


How The 80/20 Rule Applies To Your Social Media Strategy

The Pareto Principle, more commonly also known as the 80–20 rule, states that for many events, roughly 80% of the effects come from 20% of the causes. In business for example, 80% of a company’s...