WHAT THIS IS

This is a highly unique apprenticeship experience aimed at giving you a guided and immersive experience ­­­working in today’s music industry from the vantage point of:

  • Digital marketing
  • Brand strategy
  • Record label management
  • Entrepreneurship
  • Technology

Some of the worlds you’ll be interacting with include:

  • Electronic music (house and techno)
  • Film music (Hollywood A-list level)
  • Music festival marketing
  • Indie rock
  • Music products (digital instruments, samples libraries, and more)
  • VR / AR
  • E-learning

WHO AM I?

I am the owner of an independent consulting practice working with high-level music clients on brand strategy and digital marketing efforts. I also execute a lot of these strategies tactically. I have over 10 years of experience working with some of the biggest artists in the world. I also teach music business to developing music artists through various platforms.

I’m based in Downtown Los Angeles with clients all over the world.

WHAT YOU WILL BE DOING

You will be under my wing as not just an intern, but a mentee.

I will show you the ropes and instill tangible skills and strategies of seasoned music marketing and brand building. I will also guide you on ways you can earn your way into the music business in any capacity you’d like. You will meet new people, attend industry events, go to shows, and live the life of an active music business professional.

You will not only be helping service my roster of clients, but also assisting my own marketing efforts as a consultant, public speaker and educator. You will not be doing “busy work”. You will be essentially acting as my right-hand person.

WHO SHOULD YOU BE?

Someone who is:

  • Incredibly motivated and driven to make it in the music business
  • Not just looking for a “job”, but wants to make a difference and leave their mark in the music industry
  • Extremely passionate about music
  • Highly teachable
  • Positive in attitude
  • A self-starter who can complete tasks with minimal supervision
  • Well spoken, well written, and highly communicative
  • Extremely detail oriented and organized
  • Good with tight & strict deadlines
  • Able to easily adjusts to shifting priorities
  • Trustworthy with sensitive information

DAY-TO-DAY ACTIVITIES

Depending on the day, you will be:

  • Conducting continuous market research for various marketing needs
  • Constructing content calendars
  • Assisting in fulfilling day-to-day client services across multiple clients
  • Building digital marketing strategies for clients (across social, paid, email, etc.)
  • Managing social media advertising campaigns
  • Analyzing and reporting on performance of marketing activities across all client digital channels
  • Using analysis and reporting to gather recommendations to drive client business objectives
  • Assisting in new client pitch strategies as needed
  • Ideating unique merchandise for clientele
  • Making updates to client website, e-commerce, mobile app, and social properties as needed
  • Auditing client properties for quality assurance and community management on a regular basis
  • Assisting in formulating case studies showcasing best-in-class marketing work

REQUIREMENTS

Before I list any of the technical / logistical requirements – it’s worth stressing again:

You must absolutely be driven to not only make it in the music business, but be someone who wants to make a difference. I’m not looking for someone who wants to “get a job”. There are plenty of companies out there who will give you busy work. I’m looking for someone who’s ready to put in the effort to carve your own unique lane in this business and make a difference.

That being said – you ideally would satisfy the following: 

  • Live in Los Angeles area, or be willing to commute several days per week
  • Exceptional computer, written and verbal communication skills
  • Must be able to legally work in the United States
  • Proficient understanding of social media and the digital marketing landscape
  • Experienced as a consumer of music and music products (Spotify user, concert goer, record collector, music production background, etc.)
  • Proficient in Microsoft Office (Word, Powerpoint and Excel) and Google Docs
  • Proficient with Skype, Google Hangout, etc.
  • Experience with Photoshop, WordPress, Shopify, and Email Marketing (Mailchimp, ExactTarget) is a plus.

FINAL THOUGHTS

As you can see, this experience has less to do with “doing work and learning stuff” and far more to do with complete immersion; you will essentially be my right-hand person earning the skills and knowledge needed to make an impact in today’s music business.

This experience is unpaid and I’m unapologetic about that. The opportunity to be inserted into the industry from this vantage point with guided mentorship should be incentive enough to put your best foot forward.

It was for me when I got my start… and it made all the difference. No one is entitled to work in this business.

Call me old school, but I still believe you gotta earn it.

If you think this experience is for you — please send a cover letter explaining why AND your resume to hd@hishamdahud.com