'You Are My Person' Original Score and Trailer

I've been relatively quiet lately, head down building several new things... one of which being the revitalization of my music career through the R I Z I K project. Around the time I decided to...


CASE STUDY: Searching for Studio Time (Junkie XL | Tomb Raider)

CONCEPT: Engage fans of composer Junkie XL and the Tomb Raider series exploring the original score for the 2018 film in a unique, gamified way. WORK DONE: Campaign conceptualization Project...


Is Narcissism Ruining the Live Experience?

Alicia Keys recently joined the likes of Dave Chappelle, Chris Rock, Guns N’ Roses and many more who want you off your phone at their events by turning to Silicon Valley startup Yondr – a company...


EDM Fans vs. Other Music Fans

Now that North America has widely embraced electronic music, it’s become the scene to watch and capitalize on for brands and marketers. Taking that into account, online ticketing platform Eventbrite...


How The 80/20 Rule Applies To Your Social Media Strategy

The Pareto Principle, more commonly also known as the 80–20 rule, states that for many events, roughly 80% of the effects come from 20% of the causes. In business for example, 80% of a company’s...


Musicians: Learn The Power Of The Pivot

As a musician, it is vital that you listen to your audience as much as you'd like them to listen to you. Sometimes that could mean going through a change. The Beastie Boys did it, Katy Perry did it,...


How I Earned My Place in the Music Business: 6 Insights For Breaking In

After a four-year journey that recently culminated with my college graduation, I write to you now as a full-time music industry professional – a senior music & technology writer for Hypebot.com,...


The 3 C’s Of Effective Artist Branding

What does branding have to do with you as a music artist? In a word: everything. Your brand extends far beyond the logos on your website or merchandise items. Branding is about awareness, both of...